Global Inquiry: Which Country Watches The Most K-Drama?

Insights from our global survey on K-Drama consumption

Key Findings from the Survey

The following data is based on the global inquiry into K-Drama viewing habits. Percentages represent respondents who occasionally watch Korean TV episodes or films.

China
37%
South Korea
85%
USA
45%
Japan
28%
Philippines
62%

Additional Insights

  • China: Leads in occasional viewers, driven by high internet penetration and availability of streaming platforms.
  • South Korea: Naturally high due to domestic production, with near-universal consumption.
  • USA: Growing interest, possibly due to Netflix and globalized content.
  • Japan: Moderate engagement, influenced by cultural similarities and regional preferences.
  • Philippines: High viewership, linked to shared language and historical ties.